Patagonia’s “Don’t Buy This Jacket”

Sanctimonious. That is the word used by the gossip blog Gawker to frame Patagonia’s ad campaign this past Dark Friday (Black Friday to most of you). I will let you read the piece on your own along with the other accompanying links so you can form your own opinion or at the very least inform yourself as to who Patagonia is and how they might be received.

My only comments are these:

  • Coming from a self-professed “hopeful cynic”, at what point do you simply decide to believe in/focus on the goodness of something? Are we that afraid of being deceived? Are we so concerned that we could be associated with something that is not 100% perfect or sincere?
  • Here is where my patience gets a bit thin: Do not refer to something as “sanctimonious” just because it wishes to elevate your mind or condition. Consider that where you are at is not what is “best” for yourself or for others.
  • I hate that environmental concern is qualified as “liberal”.
  • While it might be a great marketing tool for a product that has often been called pricey (and it is), the bottom line is that in my experience the quality is stellar so your total cost of ownership ends up costing you less. If a company promotes not spending on its products how does that help their overall profit margin? They are basically telling you to buy when you need not when you want (more on that below).
  • While it is easy to compare who does more for any cause, that someone is doing something is a great start. I am not living in an eco-house or driving an electric car. I am not in a financial state to live up to my own standards. Does that make us all, to a degree, hypocrites? It does not, and do not let any one tell you otherwise. You are not putting on a “false impression” if you are simply trying to do your best.

Digging Beneath Patagonia’s “Don’t Buy This Jacket” Campaign

OH Brother Patagonia Just Give Us a Break From This Sanctimonious Crap

Don’t Buy This Unless You Need It

Ad of the Day: Patagonia

Patagonia blog about the campaign


Dark Friday Alternative

African Drought Survival Gift


If you turn on your TV or exit your house the evidence of Dark (Black) Friday washes over you like an acid bath. If you find yourself out on Friday, and now on Thursday, please consider putting back one of the items you believe will bring Christmas joy for an even better one. Compassion International is one organization that allows you to give Gifts of Compassion. For $100 you can buy a cow or for $45 you can by a goat for a family. Give the gift in the name of the person you were shopping for or get some friends together and purchase multiple items. Please visit the Compassion International website to see what your options are. I speak from experience when I say you definitely feel the spirit of the season. Here is a video of what the gift can do.


Your gift will help provide clean drinking water, medical treatment, disaster relief, food supplies and much more for Compassion-assisted children and their families.

Meet real needs and bring real joy with a Gift of Compassion, then get family and friends involved by giving gifts in their honor.

Once you purchase a gift, you will have the opportunity to choose from a variety of complimentary greeting cards to send to your honorees. You can select how you would like to send your cards:

  • Have a professionally printed card mailed to you or directly to your honoree
  • Print your card at home
  • Send an e-card to your honoree

Please share any similar sites you go to during this time of year.